Welcome to the Extreme Dodge Blog!
The team at Extreme is kicking off a brand new endeavor. We’ve been a part of the community in the Jackson area for nearly 20 years and are excited to share more about what’s happening in our store and around town through our new blog. Here’s what you can expect:
· A couple updates per month
· Stories, photos, and videos
· Range of topics: Community events, In-depth vehicle reviews from people like you!, News about our employees, and Useful feature stories from our various departments (sales, how-to care for your vehicle, recall procedures)
We’re excited to share not only our stories, but also the stories of our customers and the communities we serve. If you have an event or would like to share your experience with a particular make/model/ or salesperson please don’t hesitate to contact us and we’ll set up an interview. We hope our readers and customers continue to appreciate the different way we do things at Extreme Dodge.
Extreme Dodge History
Twenty years ago, Wes Lutz opened the new Extreme Dodge Chrysler Jeep Ram in Jackson, MI. Everything about the dealership flew in the face how traditional car dealers approach selling new and used cars.
Lutz wasn’t new to the car biz. “When I travel, I always go to 3 or 4 dealerships to see if I’m missing something,” he said. “I would walk into stores and I hated it. I was intimidated by the process and thought; this is what people think of me. And I was compelled to change that.”